Chinese Search Engine Optimization
Search on the Internet has become the de facto method for people looking for products and services. China has more than 700 million internet users, and the total sales on Chinese retail websites had reached $589.61 billion dollars in 2015, a 42.4% increase from 2014. Every business is looking for new ways to increase sales by promoting products and services on the Internet.
What is Search Engine Optimization (SEO)
In simple words, Search Engine Optimization is a process of making a website or web pages to be liked by search engines by following a set of rules in order to make it rank higher in the search results pages. Research shows that when people search on the internet, 90% of the times they will only click links on the top pages of search results. It is very important to optimize the website for the search engine so when potential customers search for a product or service that the business offers, the product or service will be shown to them. Making products and services available during the golden window of opportunity when people are actually actively looking for the kind of products and services is one of the key elements for business success.
That's why search engine optimization (SEO) is the next important step to effectively promote your business on the web. Search engine optimization is all about helping search engines better understand, categorize and index the contents of your web pages in a favorable manner so to improve their rankings.
How to Optimize Your Website for Search Engines
Every search engine has its own algorithms to determine the relevancy of a web page in regard to a search query to decide its ranking position on the search results page. There are hundreds of factors that a search engine uses to determine the relevancy of a web page for a given search phrase, the higher the relevancy the higher the ranking it to be awarded.
As search engines constantly tweak and modify their ranking algorithms to bring better search results to users, search engine optimization also becomes a process requiring ongoing efforts to achieve the best results. Google and other major search engines all publish their own optimization guidelines of their best SEO practices. To achieve the best results, it is important to follow these guidances, rules and recommended practices. Playing tricks with search engines to boost ranking by circumventing rules can negatively affect page ranking and even risk being delisted from search results page.
As an ethical business, we honestly tell our clients SEO is an ongoing effort and achieved by incremental improvements, and there are no overnight miracles. We follow search official SEO guidance and best practices to help our customers to achieve the best ranking results of their websites. For faster and quicker result, search engines provide a method called Search Engine Marketing (SEM).
Search Engines Used by Chinese Speaking Populations
By far, Google is the most popular search engine in the world and is the most popular search engine used by Chinese-speaking populations anywhere in the world except mainland China. In mainland China, the most commonly used search engine is Baidu. For some political reasons, Google services are largely not accessible from mainland China. According to the most recent statistics of search engine usage in China in 2014, the market was dominated by Baidu (百度) 58.76%, 360 Search(360搜索) 25.41%, the rest market was shared by Google(谷歌), Sogou(搜狗), Bing(必应) and other search engines.
However, though Google and Baidu are different in many ways, in terms of SEO, they are similar to each other in many ways. If your business is interested in search engine marketing (SEM) with mainland China as your primary target, you have to obviously choose Baidu because Google is not accessible from mainland China, which is a big shame.