Promote your business on the Chinese market using Chinese language website
We are often asked by people with questions such as we already have an English website for our business, can we just use our English website to introduce our business and promote our products and services to the Chinese market? Can people in China who don't speak English use some kind of a translation tool, such as the Google Translator, to get the information from our English website? What benefits will a Chinese website bring to our business, and how will it help us to promote our business and increase sales on the Chinese market?
The answers to these questions depend on how important the Chinese market is to your business. If sales from the Chinese market is important to your business and your are seriously want to increase sales on the Chinese market, it is almost a must to use a Chinese language website to promote your business in order to achieve great success on the Chinese market. Here are some of the main reasons of using your very own Chinese language website to promote your business.:
1) Remove the language barrier standing between your business and potential customers
Most Chinese people speak no or very limited English. Without a Chinese language website, it's almost impossible to effectively promote your products and services to the Chinese market to increase sales and achieve business success in a meaningful way. By using a Chinese language website to promote your business and introduce your products and services, it removes the language barrier standing between your business and potential Chinese customers.
Also be careful relying on automated translation programs, because they don’t always make sense and can sometimes cause confusions. A poor translation can even send your potential customers to your competitors. Nowadays many people are savvy web users, if they're unhappy with something on your website, the chances that they'll buy your products or services will be greatly reduced.
2) Let your products and services be displayed on Search Engine Results Page (SERP) when people search in Chinese.
When people look for a product or service, 99.9% will search it on the Internet. Therefore, one of the most important ways to promote your products and services is to make sure they will show up on the search engine results page (SERP), to capture that precious window of opportunity when people are actively looking for the type of products or services that your business offers. The only way to let your products and services to be searchable in Chinese language is by using a Chinese language website to introduce your products and services. As you may know that contents of an English language website will never appear on a search engine search results page when the Chinese language is used for the search.
3) Make your company shine and stand out from your competitions.
Every business has competition; the surest way to stand out and win the competition is by letting your customers know that you care them more than your competitors do. Using a Chinese language website to introduce your products and services to your potential Chinese customers will not only convey your messages across naturally and clearly but also make your business stand out from competitors by showing your willingness of going the extra mile to provide a better and greater customer service, giving you business an unfair advantage over those leaving their web users baffling to figure out what's on their English web pages.
4) Promote your products and services to the Chinese market 24/7.
If you're reading this page, probably you already think Chinese market is important to your business, and you're interested in increasing your sales on this gigantic fast growing market. With China's enormous geographical size and population, using a Chinese language website to promote your business, its services,and products, 24/7 is by far the most efficient and cost effective strategy to increase sales. What other method could be more powerful and efficient to reach 1.3 billion people living across over 9.6 million square kilometers of landmasses.